Petra Bracht

Description
Google Analytics is a web analytics tool that helps website owners understand and analyse user interactions on their website. It collects data about website visits, including information about how users reach a website (e.g. via search engines, social media or directly), how they navigate the website, which pages they visit and how long they stay on these pages. This information is then presented in various reports that provide insights into user behaviour and enable website operators to optimise their website and improve the user experience. The data is also used for personalisation and to effectively control advertisements.

Service provider
Google Ireland Limited

Link to privacy policy
https://policies.google.com/privacy

Data
Browser information; click path; date and time of visit; location information; internet service provider; device information; referrer URL; screen resolution; mouse movements; anonymised IP address; duration of visit; account data; bounce rates; downloads; behavioural data; app updates

Purpose
Analysis; marketing; personalisation; remarketing; effective control of advertisements

Legal basis
‘EU: Art. 6 para. 1 s. 1 lit. a GDPR, Art. 49 (1) a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]’

Place of processing
European Union

Description
This cookie is set by Google and stored under the name doubleclick.com. This cookie is used to track how often a user views a particular ad, which helps measure the success of a campaign and calculate the revenue it generates. These cookies can only be read by the domain they were set for, so they do not track data when browsing other websites.

Service provider
Google Ireland Limited

Link to privacy policy
https://policies.google.com/privacy

Data
Browser information; date and time of visit; IP address; device information; referrer URL; pages visited; advertising identifier; duration of visit; content the user is interested in; website usage; IP address; other information on website usage

Purpose
Analysis; marketing; personalisation; remarketing; effective control of advertisements

Legal basis
‘EU: Art. 6 para. 1 s. 1 lit. a GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]’

Place of processing
European Union

Description
This is a remarketing service. Remarketing enables website operators to show website users interest-based advertisements on other websites in the Google Display Network, such as Google Search or YouTube. It analyses user interactions, for example the type of products and services they are interested in. The service allows website operators to show targeted ads to website users on other websites after they have visited this website.

Service provider
Google Ireland Limited

Link to privacy policy
https://policies.google.com/privacy

Data
Browser information; date and time of visit; IP address; device information; referrer URL; pages visited; advertising identifier; duration of visit; content the user is interested in; website usage; IP address; other information on website usage

Purpose
Advertising; content provision; service improvement; payment; cloud computing; remarketing; remarketing; user action tracking; user action tracking; feedback; user journey analysis; user journey analysis; remarketing; remarketing; contract fulfilment; contract fulfilment; provision of software solutions; provision of software solutions; provision of a market for labelled data

Legal basis
'EU: Art. 6 (1) (1) (a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]'

Place of processing
European Union

Description
This is a conversion tracking service. This service tracks what happens when a user visits a website and clicks on an advertisement that we place via Google Ads. We use conversions to determine whether users perform a particular action on a website specified by us (e.g. subscription to a service) after they have clicked on an advertisement that we place via Google Ads. This allows website operators to track which keywords, ads, ad groups or campaigns resulted in the desired user interaction.

Service provider
Google Ireland Limited

Link to privacy policy
https://policies.google.com/privacy

Data
This is a conversion tracking service. This service tracks what happens when a user visits a website and clicks on an advertisement that we place via Google Ads. We use conversions to determine whether users perform a particular action on a website specified by us (e.g. subscription to a service) after they have clicked on an advertisement that we place via Google Ads. This allows website operators to track which keywords, ads, ad groups or campaigns resulted in the desired user interaction.

Purpose
Analysis; content provision; service improvement; cloud computing; bot protection; measurement of marketing campaign success; measurement of marketing campaign success; conversion tracking; management of customer data; customer behaviour analysis; tailored ad content; conversion optimisation

Legal basis
'EU: Art. 6 (1) (1) (a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]'

Place of processing
European Union

Description
This is a tag management system. Google Tag Manager enables tags to be incorporated centrally via the user interface. Tags are small codes that can track activities. Script code for other tools is included via Google Tag Manager. Tag Manager can control when particular tags are activated.

Service provider
Google Ireland Limited

Link to privacy policy
https://policies.google.com/privacy

Data
Aggregated data via tag triggering; aggregated data for triggering tags; no data collection

Purpose
Tag management; functionality; lead generation; website tag management; website tag management; network analysis; tag and script management on this website; ensuring convenient usage of our website

Legal basis
'EU: Art. (6) (1) (1) (a) GDPR, Art. 49 (1) (a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]'

Place of processing
European Union

Description
This cookie is set by Microsoft and stored under the name microsoft.com. This cookie is used to track how often a user views a particular ad, which helps measure the success of a campaign and calculate the revenue it generates. These cookies can only be read by the domain they were set for, so they do not track data when browsing other websites.

Service provider
Microsoft Corporation

Link to privacy policy
https://privacy.microsoft.com/de-de/privacystatement

Data
Browser information; date and time of visit; IP address; device information; referrer URL; pages visited; advertising identifier; duration of visit; content the user is interested in; website usage; IP address; other information on website usage

Purpose
Advertising; content provision; service improvement; payment; cloud computing; remarketing; remarketing; user action tracking; user action tracking; feedback; user journey analysis; user journey analysis; remarketing; remarketing; contract fulfilment; contract fulfilment; provision of software solutions; provision of software solutions; provision of a market for labelled data

Legal basis
'EU: Art. 6 (1) (1) (a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]'

Place of processing
European Union

Description
This is a conversion tracking service. This service tracks what happens when a user visits a website and clicks on an advertisement that we place via Microsoft Ads. We use conversions to determine whether users perform a particular action on a website specified by us (e.g. subscription to a service) after they have clicked on an advertisement that we place via Google Ads. This allows website operators to track which keywords, ads, ad groups or campaigns resulted in the desired user interaction.

Service provider
Microsoft Corporation

Link to privacy policy
https://privacy.microsoft.com/de-de/privacystatement

Data
IP address; user agent data; referrer URL; URL; browser language; number of visits; page response times; advertisements viewed; duration of visit; bounce rates; digital signature; Microsoft Click ID; page title; screen colour depth; UET ID tag; conversions; engagement metrics

Purpose
Analysis, conversion tracking; remarketing; universal event tracking

Legal basis
'EU: Art. 6 (1) (1) (a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]'

Place of processing
European Union

Description
This is a tracking technology provided by Facebook and used by other Facebook services. A consent tool is used to track user interactions with the website ('events') after they have clicked on advertisements that are shown on Facebook or other services provided by Meta ('conversions').

Service provider
Meta Platforms Ireland Ltd.

Link to privacy policy
https://www.facebook.com/privacy/explanation

Data
Browser information; location information; IP address; usage data; device operating system; device information; referrer URL; browser type; user agent; geographical location; Facebook user ID; HTTP header; pages visited; interactions with ads, services and products; user behaviour; viewed advertisements; viewed content; clicked elements; marketing information; pixel ID; Facebook cookie information; usage/click behaviour; device ID; non-confidential user-specific data; success of marketing campaigns; IP address; location information; device information; Facebook user ID; non-sensitive user-specific data; pixel-specific data; user behaviour; viewed ads; interactions with ads, services and products; marketing information; viewed content; browser information; conversion targets; user ID; Facebook user ID, pixel-specific data; browser information; location information; device information

Purpose
Advertising; analysis; provision of fonts; service improvement; marketing; personalisation; tag management; payment; cloud computing; bot protection; functionality; retargeting; website security; conversion tracking; recommendations; buyer protection; feedback; tracking; geo localisation; acceptance of tracking; customer behaviour analysis; analytics; tracking; search results; success measurement; access measurement; reach measurement; tag and script management on this website; research; location identification; lead generation; management of customer reviews; website monitoring, provision of online chat functions; tracking ID; payment facilitation; service improvement; provision of a market for labelled data; trend analyses; ad placements; job application processing; provision of software solutions; digital advertising; product news; company news; sponsorship news; website design; creation of target group-specific advertising graphics

Legal basis
'EU: Art. (6) (1) (1) (a) GDPR, Art. 49 (1) (a) GDPR Switzerland: Art. 45c (b) Telecommunications Act [FMG], Art. 17 sentence 1 a) Data Protection Act [DSG]'

Place of processing
European Union